Four days out from launch, I want to lay out exactly what you're walking into with the 5 Day Predictable Producer Challenge. Not a teaser. The full picture.
Who It's For, and Who It Isn't
I built the Challenge specifically for loan officers closing 2 to 10 loans a month who know there's more available to them but can't isolate the missing piece. It's for anyone with a database or sphere of influence that exists but hasn't been worked consistently, and for anyone tired of hoping the phone rings and ready for an actual system instead.
- Loan officers closing 2–10 loans a month, stuck on the missing piece
- Anyone with an unworked database or sphere of influence
- Loan officers ready to replace hope with a system
- Anyone looking for motivation. It fades in about 72 hours
- Anyone who wants theory without taking action
- Anyone unwilling to put in the daily work
Mortgage professionals who don't consistently follow up with past clients keep only 11%. The other 89% work with someone else, not because of dissatisfaction, but because they weren't remembered at the moment they needed a referral.
Day by Day: What's Actually Inside
This isn't a live cohort waiting on a weekly drip. It's on-demand content, designed so you can take action the day you start rather than waiting on a schedule. Each day builds directly on the one before it.
-
1
Identity: The Identity Switch
One core question: are you operating like a producer, or someone hoping the phone rings? Everything I build with you afterward sits on this cornerstone. You'll write your own identity statement, the one that drives "it's just what I do" instead of behavior modification under pressure.
-
2
Know Your Number
Roughly 95% of loan officers don't know their daily activity number. Once you do, ambiguity disappears. You'll know exactly what's required to hit your goal, and missed activity becomes a choice you can see, not a mystery you're hoping you avoided.
-
3
Build Your List
The right people to prospect, the ones with the actual ability to relationally refer you. Not a cold list. Not a bought list. A working list of people who already know, like, and trust you, built out in a single session.
-
4
Build Your Calendar
A livable weekly structure that replaces "busy" with "effective." This is where I'll help you address burnout, not through doing less, but through cutting what doesn't move the needle and protecting the time that does.
-
5
Make the Ask
Three signature asks that cover roughly 95% of every conversation. One loan officer I coached doubled her business from 15–18 transactions a month to nearly 30 once she had a consistent way to ask. Another went from asking 22% of the time to over 90%, and saw seven contracts in a single week.
Every module pairs a teaching video with a downloadable worksheet I built myself. By the end of day five, the five worksheets combine into a complete workbook, a full operating system built at your own pace, not mine.
Founder Pricing
I'm launching the Challenge at $297 for the first 50 people. After that, the price moves permanently to $497. The number isn't tied to a date, only to when the first 50 spots fill. My reasoning behind the price point was simple: if you don't pay for something, you don't pay attention. I wanted it accessible without being free.
This is the exact breakdown of what's inside the Challenge.
Five teaching videos, five worksheets, five walkthroughs. You'll leave with a complete operating system, not just a list of ideas.
Start the Challenge. $297 ›Start Before Day One
Before the Challenge even opens, my advice is simple: pull your database, count the names, and start building your own list. By the time you reach Day 3, you'll already have a head start instead of starting from a blank page.