More loans in less time. Every single month.
For loan officers who desire to close more loans in less time and build a business where next month is already decided.
How to Predictably Close 10 Loans a Month
One hour, live with Steve. Five pieces, in the right order, regardless of rates or inventory. Bring a pen. You leave with three takeaways you can run Monday morning.
In one hour, live
- 1Who you areWhy the roller coaster never stops on its own, and the one change that ends it.
- 2Your numberHow many conversations a day your goal actually takes. It might not be what you think.
- 3Your listThe goldmine you've been walking past: the agents, past clients and sphere who already know you.
- 4Your calendarWhy you lose momentum every Monday, and how to stop deciding your week every week.
- 5Your askThe one question to ask on every call, word for word. It won't feel like a sales call.
Real results, shared with permission. Not an income claim.
Save your seat
Your Zoom link is emailed to you within a minute.
Picture next month already decided.
Monday morning, the phone isn't a mystery. You know who you're calling and why. Here's what that turns into.
Referral partners who send business on purpose
Realtors who text you first, because you're the lender they trust with their buyers.
A database that keeps paying you
Past clients and your sphere, worked the same way every week, so business comes back around.
Clients who come back and bring their friends
You stay in touch after closing, so they never drift to the next lender who calls.
More of your week back
A calendar that runs the same way every time, with room left for the people who matter.
About 7 in 10 loan officers close 2 loans or fewer a month.
The top 10% close 6 or more. They're working the same market, at the same rates, with the same lenders. The gap isn't talent, leads or the market. It's structure. A system you run the same way every week, whether the month starts fast or slow.
Share of the 230,531 loan officers who closed at least one loan in the 12 months through September 2026. Source: ModelMatch.
Next class: Thursday · 12:00 PM Central · Live on Zoom
What changes when the system runs.
5 closings. Then 7.Chris set up his structure in the 5-Day Challenge and kept running it. The next two months he closed 5, then 7, with 7 more under contract. Four referrals came in one week after he started asking, “Who's next?”
Chris B. Loan Officer
Biggest month in his career“My largest month since I've been in the business. That's huge for me. Just finished the 5-Day Challenge, so now it's onward and upward.”
Justin H. Loan Officer
3 new loans in escrow“I'm no longer floundering from day to day. I have the pillars, the blueprint and the scripts. Shortly after completing the 5-Day Challenge I was able to put 3 new loans in escrow.”
Jeff B. Loan Officer
10 new referral partners“His SWET process gives you a consistent framework to follow every time, so you're never guessing. Within two months of implementing his system, I added at least 10 new referral partners.”
Mark H. Loan Officer
And it could work for you.
Five days. The month stops being a guess.
Each day is a teaching video, a worksheet and a walkthrough. You finish each day with the work done, not just learned. It's on demand, so Day 1 opens the moment you join.
The Identity Switch
Name the belief keeping you where you are and sign your Identity Claim. A decision, not a tactic.
Know Your Number
Work backwards from the loans you want to the calls you need. Run The Math.
Build Your List
Walk seven categories of warm relationships and rank the people most likely to refer.
Block Your Calendar
Build your SWET week. Same Way Every Time, five daily themes, set as a recurring event.
Make the Ask
The Three Signature Asks, word for word. You don't control the referral. You control the ask.
On demand · Start tonight · One year of access
Your path with Steve.
Every step builds on the one before it. Start wherever you are, and go as far as you want to take your business.
- Step 1
Listen and Watch
The podcast and YouTube. One idea to run tomorrow morning, every episode.
Start anytime - Step 2 Start here
Live Masterclass
One hour, live with Steve. The five pieces, and three takeaways you run Monday.
Every Thursday · 12 PM CT - Step 3
5-Day Challenge
Build your plan in five days: your identity, number, list, calendar and ask.
On demand · Start tonight - Step 4
Coaching with Steve
A year of coaching with Steve and a room of producers solving the same problems.
12 months · Four levels
Four levels of coaching
Predictable Producer
The first Monday of the month, you already know how it ends.
The Mastermind
You walk in and you're not the smartest person in the room anymore.
The Branch Leader
For branch managers and team leaders. We coach you, so you can coach your team.
Private Client
A VIP Day built around your priorities, and everything else all year.
30 minutes with Steve. He'll call you, and you'll map out where you want to be a year from now.
Get a quick win today.
Start with one of these. Grab the framework for your next buyer call, or take the two-minute quiz and see exactly where your income is getting stuck.
The First Call Framework
2 in 3 homebuyers apply with only one lender.* For most of your buyers, the first real conversation decides it. This framework makes that call the one that wins.
Read it once. Use it on your next call.
*FHFA and CFPB, National Survey of Mortgage Originations, 2024.
Find out where your income is getting stuck.
Five questions. Two minutes. You'll see which of the five stages you're in, the one pattern keeping you there, and three moves for your next 30 days.
- 1Surviving
- 2Stabilizing
- 3Producing
- 4Multiplying
- 5Leading
Five questions. Your results show on screen.
Get coached by Steve every week.
Real conversations about what actually moves production: agents, past clients, the ask and the week that runs itself. Listen on your drive in or watch on your lunch break.
The Loan Officer Leadership Podcast
500+ episodes. One subject.
Every episode hands you one thing you can run tomorrow morning: a framework, a script or a conversation.
Everything from Steve, in one app.
The First Call Framework, this week's podcast episode and Steve's newest videos, all in one place on your phone and your computer. Plus the loan officers running the same system right next to you.
- The First Call Framework, ready when a lead calls
- The latest podcast episode and the full archive
- Steve's newest YouTube videos
- The community of loan officers
- And so much more inside the app. These are just a few of the resources waiting for you.
Join the community.
Sign up with your email. Works on your phone and your computer. Add it to your home screen in one tap.
Read the blog
Loan officer coaching built on 24 years in the business
Steve Kyles has been in the mortgage business since 2002. He's a loan officer, co-owner of ProLending Mortgage in Houston, and the host of the Loan Officer Leadership Podcast.
For ten years he's led Loan Officer Leadership and coached thousands of loan officers. The frameworks he teaches are the ones he's built, run and taught producers for more than two decades.
Want to map out your next 12 months? Book 30 minutes with Steve. He'll call you, and you'll look at where you want your business to be a year from now and the one or two things holding your production back.
And it could work for you.
Chris closed 5 one month and 7 the next. Justin had the biggest month of his career.
One hour this Thursday. Leave with your number, your list and the exact words to ask. Or have another week exactly like this one.
- Your number: the conversations a day your goal takes
- Your list: the people who already know you
- Your ask: the exact words, on every call