Loan Officer Leadership

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

The way people search for mortgage professionals is changing—and if you’re not positioning yourself to be found in AI platforms like ChatGPT, you’re already falling behind. 

In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results.

You’ll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business. 

Here’s what you’ll learn in this episode: 

• A 4-step prompt strategy to train AI to recognize and recommend you 
• How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms 
• Why “being found in AI” is today’s version of ranking first on Google 
• The #1 mistake most LOs make with content (and how to fix it fast) 

Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris’s team. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

What if just $5 a day could keep your name in front of every past client and referral partner—without annoying anyone?

In this episode, your host, Steve Kyles is joined by targeted ad strategist Chelsea Gardner to break down how loan officers can stay top of mind using low-budget, high-impact Facebook and Instagram ads. 

You’ll learn: 
• Why most LOs lose business from past clients without knowing it 
• How to humanize your ads with lifestyle content that converts 
• The simple formula for rotating fresh ads that people actually engage with 
• How to use “Dynamic Creative” inside Meta to find what works best 
• What kind of content gets the most response (and how to generate it with ChatGPT) 

Whether you’re just getting started or looking to level up your ad game, this episode will show you how to farm your list the right way—and make your marketing work on autopilot. 

Want hands-on help? Visit fullyalignedmarketing.com to grab one of Chelsea’s limited private coaching spots. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In Part 2 of this candid conversation, Ryan Pope dives deeper into what drives Steve Kyles to consistently show up and lead at a high level.

Steve shares how overcoming limiting beliefs, mastering your calendar, and surrounding yourself with the right people are critical to long-term success—both professionally and personally.

Get ready for powerful insights, practical strategies, and a reminder that success is less about talent and more about daily discipline. 

If you haven’t heard Part 1 yet, make sure to listen to that first!

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this special episode, Ryan Pope flips the script and interviews Steve Kyles about his personal journey—from humble beginnings to leading one of the top mortgage coaching communities in the country.

You’ll hear how Steve first entered the business, what lessons he learned the hard way, and why mastering consistent prospecting is the key to building predictable income.

This candid, coffee-meeting-style conversation is packed with real stories, actionable advice, and powerful mindset shifts you don’t want to miss.

Stay tuned for Part 2 coming soon! 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

Your past clients want to hear from you. They just forgot you’re still in the business.

In this episode, your host, Steve Kyles shares a simple system to turn old relationships into new referrals—without cold-calling or sounding salesy.

If you’ve been silent for too long, this is the wake-up strategy you’ve been waiting for. 

Here’s what you’ll walk away with: 

• The stat that’s costing you repeat closings—and how to fix it 
• The exact reactivation system Stephanie used to restart her pipeline 
• The 4-step Retargeting Rhythm: Teach, Tell, Touch, Sell 
• How to reconnect with your sphere without being pushy 

If you’re tired of watching your database go cold, book a strategy call now at www.FreedomPlanningCall.com. 

And when you do, you’ll receive the Warm List Activator—a simple tool to uncover 50+ people who already know, like, and trust you but haven’t heard from you in a while. 

This episode wraps up the 4-part mini-series on building predictable income. 
Now it’s time to take action. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

If you’ve been hovering around 5–7 loans a month and can’t seem to break through, this episode is going to shift everything. 

The problem isn’t lack of effort.  It’s lack of structure. 

In this episode, your host, Steve Kyles explains why most loan officers are stuck in reactive mode—letting their inbox, incoming referrals, and distractions run the day.

Top producers don’t work harder. They work from a clear, consistent rhythm. 

In this episode, you’ll learn: 

• Why your pipeline feels unpredictable—even when you’re busy 
• The 7 essential weekly activities top closers never skip 
• How structure leads to confidence, clarity, and consistent closings 
• What you’re losing every month by not tracking or following up 

If you’re ready to stop living deal to deal and start building predictable income, this is your next step. Book your free strategy call now at www.FreedomPlanningCall.com and get the Warm List Activator—a proven worksheet to uncover 50+ warm relationships in your database that could turn into closings. 

Because you don’t need more motivation, you need a better system. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this episode, your host, Steve Kyles dives deep into how top-producing loan officers are generating 2 to 3 referrals every single day from their sphere of influence.

He shares a proven daily success plan that focuses on meaningful conversations rather than cold calls.

He also emphasizes the importance of tracking your activity and provides actionable steps to help you take control of your business.

Discover the simple math behind effective outreach and learn how to transform your business by having just 13 strategic conversations a day.

Book your free strategy call now at www.FreedomPlanningCall.com and get the Warm List Activator—a simple worksheet to unlock the goldmine sitting in your phone.

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this episode, your host, Steve Kyles shares how top producers consistently close 8–10 loans a month without buying leads, cold-calling, or chasing. The secret? Structure, not hustle. 

You’ll hear what happened when over 4,000 outbound calls were made in a single day—and why the real issue isn’t a lack of leads… it’s a lack of follow-up. 

Learn the proven rhythm that turns your database into a referral machine: 

• 13 conversations → 2 relational referrals → 8+ closings/month 
• The 3-part follow-up formula that keeps you top-of-mind 
• Why most LOs lose business by doing nothing wrong—except disappearing 

If you’re closing 2–5 loans a month and want to grow fast, this episode is your next step.

Book your free strategy call now at www.FreedomPlanningCall.com and get the Warm List Activator—a simple worksheet to unlock the goldmine sitting in your phone. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

If you’re not getting at least 2–5 loans a month from your database, you’re leaving serious money on the table.

In this episode, your host, Steve Kyles breaks down why most loan officers miss out on consistent, referral-rich business—and how to fix it with a simple, proven system. 

You’ll learn: 

• Why fear, busyness, and lack of structure keep most LOs stuck 
• What to say (and how often) to stay top of mind 
• The exact activities that turn your database into a reliable lead source 

Ready to implement a database plan that actually works? Book a free strategy call at FreedomPlanningCall.com 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch. 

They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris’s concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing. 

Want to see how this can work for your business? Book a strategy call at LOAppointments.com 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!