Loan Officer Leadership

Did you know that narrowing your focus to one clear niche can actually bring you more business, not less? In this episode, Steve Kyles and Frank Garay share why the most successful loan officers build their reputation in a specific area first before expanding into others.

You’ll learn:

• How a niche instantly sets you apart from the competition and attracts top-producing agents
• Why trust in one specialty opens the door for deals outside your niche
• Simple steps to identify or refine your own profitable niche
• How to position yourself as the go-to expert in your market

If you’re ready to build a business that stands out and grows faster, this episode will show you how to start strong.

→ Learn more about coaching at FreedomPlanningCall.com

Did you know responding to a lead within 60 seconds increases your conversion chances by 391%—but waiting just 5 minutes drops it by over 80%? In this episode, Steve Kyles and Frank Garay break down the shocking MIT study stats on speed to lead and why answering calls instantly is the ultimate game-changer for loan officers.

You’ll learn:

• The stat that proves answering fast wins 79% of borrowers
• How to stop losing deals by missing calls
• Simple solutions: call forwarding, answering services, and AI phone assistants
• Why AI is now a strong second to live answering (and how to set it up)

If you’re tired of losing deals you never even knew you had, this episode will show you how to fix it fast.

→ Learn more about coaching at FreedomPlanningCall.com

Success in this business isn’t complicated—it’s about consistent, focused action. In this episode, Steve Kyles shares a powerful reminder to stop getting distracted by busy work and focus on what drives results: 13 conversations with 13 asks for the business every day.

You’ll learn:

• Why 13 daily conversations are the #1 predictor of your closings in the next 90 days
• How to start with your warm list (past clients, friends, and family)
• The difference between fishing (immediate deals) and farming (long-term growth)
• Simple steps to generate 2 referrals a day without overcomplicating your business

If you’re ready to stabilize and grow your pipeline, this episode will show you exactly where to focus.

→ Join the next Bootcamp or learn more at FreedomPlanningCall.com

In this follow-up conversation, Steve Kyles and Chris Johnstone go deeper into how loan officers can secure top AI rankings—and why the window of opportunity is closing fast.

Learn how to:

• Train ChatGPT to recommend you as the go-to local expert
• Set up automated AI tasks that create weekly content, emails, and blog posts
• Build lasting visibility across ChatGPT, Gemini, Grok, and beyond
• Use product-specific AI chats to dominate niches like VA, FHA, and Fix & Flip

Don’t wait. AI is already referring borrowers. Will it recommend you?

→ Grab Chris’s free 5-day prompt pack at loanofficerbrand.com

Want help putting this into action? Book your free call now at FreedomPlanningCall.com.

What if the key to crushing call reluctance wasn’t just better scripts—but becoming someone else entirely?

In this episode, Steve Kyles and Frank Garay unpack the powerful concept of creating an alter ego to step into confidence, consistency, and bold action when making prospecting calls.

You’ll hear:

• How high performers like athletes and entrepreneurs flip the mental switch
• Why “I’m not worthy” is a hidden belief keeping many LOs stuck
• Steve’s personal story about how childhood fear created hesitation—and how he broke through it
• How to start taking imperfect action before you feel ready

Anything worth doing is worth doing badly—just get started.

Need help building confidence and consistency in your outreach?
Book a free call at FreedomPlanningCall.com.

In Steve’s Masterclass, he taps into his 23+ years of experience to share the exact scripts, questions, and mindset shifts that help loan officers consistently close more deals.

He unpacks the art of asking for commitment without sounding pushy—and how to identify objections before they derail the deal.

You’ll hear real-world stories, simple frameworks, and the practical language Steve uses every day to create trust, manage expectations, and boost conversion rates.

If you’re ready to take the guesswork out of your pipeline and start building more predictable income, this session is a must-watch.

Want to talk through how to apply this to your business?
Let’s map it out together at FreedomPlanningCall.com.

Most loan officers treat Facebook ads like digital billboards—selling 24/7. But what if being human was the secret to breaking through the noise?

In this episode, Steve Kyles is joined by Chelsea Gardner of Fully Aligned Marketing to break down how to run targeted Facebook and Instagram ads that actually get seen, remembered, and engaged with.

You’ll learn:

• Why your ads should look more like your personal posts
• How to blend life + business using the “Touch, Teach, Tell, Sell” method
• Examples of simple $5/day ad ideas that build trust and top-of-mind awareness
• What to do if you’re running ads but still getting no engagement

Stop selling. Start connecting.

Need help launching or optimizing your strategy? Book a call with Chelsea at FullyAlignedMarketing.com.

Want to workshop your own ad approach and walk away with real clarity? Step into a personalized planning session at FreedomPlanningCall.com—because breakthrough results start with better conversations.

Anything worth doing is worth doing badly—just get started.

Most loan officers stay busy—but not productive. In this episode, Steve and Frank unpack a powerful concept from the Loan Officer Breakfast Club: identifying the signal (what drives revenue) versus the noise (everything that doesn’t).

You’ll learn:

• How to audit your day and isolate your highest-value activities
• Why your “noise” is someone else’s “signal”—and how to hire for it
• How limiting beliefs like “I can’t afford help” are keeping you stuck
• Why asking “What would it look like?” is the key to building the right team and the right calendar

If you’re ready to stop drowning in distractions and start scaling with clarity, structure, and leverage—book your free strategy call at FreedomPlanningCall.com.

Anything worth doing is worth doing badly—just get started.