How to Confidently Brag About Yourself and Win More Business

Let’s face it—getting asked, “What makes you different?” can be a tough question to answer without stumbling or sounding boastful. But here’s a simple, professional way to stand out:

When someone asks why they should work with you, confidently start with:
“What I’m known for is…”

This phrase shifts the focus to your unique strengths and value. For example, I say, “What I’m known for is my ability to help realtor partners make even more money through our real-time referral program.” From there, I ask, “Would you like for me to show you how?” It turns a potential awkward moment into a real conversation about what sets you apart.

If you’re not sure how to define your own “What I’m known for,” send an email to support@loanofficerleadership.com for my list of 101 reasons why realtors should work with you. It’s my gift to you—and it’ll help you position yourself as the go-to choice for your partners.

Start practicing this approach today, and you’ll have your agents saying, “Whoa, tell me more!”