434. These 4 AI Shifts Will Reshape the Mortgage Industry—Part 2

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

Ready to build long-term visibility and trust in an AI-first world?

In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does.

In Part 2, you’ll learn: 
• Why Google Gemini’s new AI results make traditional SEO nearly obsolete 
• How to reverse-engineer where ChatGPT gets its recommendations 
• The hidden power of press releases and social proof in AI rankings 
• How to use AI branding as a door-opener with qualified real estate agents 

This isn’t about getting smarter—it’s about staying visible. 

Get help implementing it all: AIMortgageDeals.com 
Need a tactical plan to take more action?: FreedomPlanningCall.com 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!